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Discover how effective UX writing benefits your business and how UX writers can strengthen your brand reputation and drive conversions.
Never underestimate the power of words in the ever-growing digital landscape. With only eight seconds to catch and retain a user’s attention, you’d be surprised how a simple but effective call-to-action can do wonders for your website or mobile application. That is the power of UX writing.
What Is UX Writing?
Short for user experience writing, UX writing is the art of creating clear, concise, and helpful text that drives user interactions through digital interfaces. Every written UX copy that users can interact with, whether on buttons, tooltips, error messages, or other UI elements, falls under it and is called microcopy.
The primary functions of UX writing are to communicate effectively with users, guide them toward achieving their goals, and provide them with an intuitive and natural experience. All these are possible when a UX writer uses clear, concise, and easy-to-comprehend language that matches your brand identity and the overall user experience.
Why Is UX Writing Important?
A poorly written microcopy can lead to confusion, frustration, and worse abandonment. Imagine losing potential customers and failing to gain conversions because of vague error messages, incoherent navigation instructions, and incorrect button labels. Here is where good UX writing comes in.
Effective UX writing prevents these problems from happening and ensures smooth traffic flow throughout the platform. It achieves this by enabling users to know what they are doing, why they are doing it, and how they can do it. With correct language and words, you can seamlessly direct users to their target locations and give them the information they seek or enable them to perform their desired action.
Quick Tips for Effective UX Writing
Follow these simple tips to ensure your UX writing is on point:
• Using a different font color
• Formatting text in bold
• Incorporating headings
• Creating lists and bullets
• Placing important texts strategically
• Avoiding jargon and complex words
• Writing shorter sentences and paragraphs
• Limiting choices
• Using a consistent voice and tone
• Writing in active voice
• Using positive language
What Does a UX Writer Do?
UX writers do not write essays, blogs, technical articles, or marketing copies. Instead, they write the microcopy or the text found in various elements, including notifications, forms, and interactive items.
But besides merely producing these texts, they must ensure the UX copy is scannable. As a result, users can quickly find the information they need without much effort.
UX writers also perform tasks besides crafting the microcopy. They prepare handoff documents for developers, help perform routine content audits, and create style guides for designers. They also work closely with designers to ensure they properly implement a fool-proof conversion rate optimization strategy.
All tasks combined, UX writers are critical to the success of creating positive experiences for users navigating their way through the digital realm, whether on a mobile app or a website.
Need Help Writing the Microcopy?
Using our expertise in human-centered design, we create clear, concise, and helpful copy aligned with the user’s needs and goals. With Lumenvo, you will never lose traffic again due to poor user experience!
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