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Digital Marketing
Digital marketing is the secret to every business success story in this age.
It uses the internet and various forms of digital communication to bring brands closer to potential customers. It is more cost-effective and efficient than traditional marketing. It is available to everyone. But the challenge is that digital marketing is dynamic, and knowing what, how, and where to start can be tricky.
Lumenvo’s expertise in digital marketing is the answer.
Combining creativity and skills with a never-ending thirst for new strategies is the key to our successful digital marketing solutions. We use proven marketing strategies and trends and incorporate innovative ideas and flavor into your brand, making it stand out with flair in a sea of competition. Countless research and endless brainstorming empower us to keep up and beat the ever-changing nature of digital marketing.
Explore what our incredible team of digital marketers can offer your brand and watch your business grow with data-driven and targeted strategies, from generating traffic and building engagements to creating an impactful online presence and gaining valuable conversions.
Lead Generation
Lead Generation
LEARN MOREPaid Advertising
Paid Advertising
LEARN MOREOnline Marketplace Marketing
Online Marketplace Marketing
LEARN MORESEO & Content Marketing
SEO & Content Marketing
LEARN MORESocial Media Marketing
Social Media Marketing
LEARN MOREEmail Marketing
Email Marketing
LEARN MORELead Generation
Acquiring quality-driven leads begins with the prospect’s increased interest in the products or services. Let us execute a highly calculated approach to maximize interest levels, utilizing various channels that complement each other.
On-site Merchandising
Developing rapport with customers and providing them with an engaging user experience while increasing conversion rates are achievable through on-site merchandising strategies like auto messages and popups.
Live chat auto messages engage website visitors and turn prospects into leads and repeat customers. A general welcome greeting upon loading the homepage can instantly encourage interaction between a user and your business representative. Activating customized auto messages on key pages makes for better sales. It also serves as a way for customers to ask questions or give feedback, creating a user-friendly experience in a dynamic environment.
Adding popup banners to your website also helps generate leads, increase conversions, and drive traffic. A small window appearing in a strategic location on relevant pages can encourage users to make a purchase, check out a related page, promote discounts and special offers, or highlight permission assets or gated content.
Permission Assets or Gated Content
Permission assets or gated content are valuable content that enables customer engagement, promotes products and services, and increases email subscriber count. These assets or content can be in the form of downloadable PDF documents or ebooks, regular newsletters, online demos, and free webinars.
Gated content is typically accessible through popup banners or in key strategic locations like the website header and the footer. Compared to non-gated content like blogs, permission assets only become available to users in exchange for relevant user information, including email addresses, names, companies, and phone numbers.
Lumenvo uses result-driven lead generation strategies that continue to bring potential customers to our clients, increasing their conversions and catapulting their businesses to greater heights. Ready for real results?
Lumenvo uses result-driven lead generation strategies that continue to bring potential customers to our clients, increasing their conversions and catapulting their businesses to greater heights. Ready for real results?
Paid Advertising
Online marketing faces significant challenges such as increased competition, elusive customers, and stringent industry regulations. Overcome these struggles with paid advertising’s abilities to position your brand in front of high-converting customers and get an immediate boost and fast ROI.
PPC and Remarketing
Pay-per-click (PPC) is an effective advertising tool used in the early stages of marketing wherein you pay for every single click your ad receives on search engines or social media platforms.
PPC drives paid traffic to your website and helps you gain prospects while waiting for organic traffic to kick in. This strategy begins with account setup and requires well-planned and executed campaign management to successfully target specific audience types, jumpstart lead generation, and boost brand awareness and sales.
Often called retargeting, remarketing is a form of PPC that drives visitors and customers back to your website and encourages them to complete their buying journey. It includes various strategies, including standard remarketing, dynamic remarketing, remarketing lists for search ads, video remarketing, and customer list remarketing. All these help convert visitors to customers and keep existing customers.
Google Ads
Google Ads is a paid advertising platform that Google uses to dominate the search ad revenue market. Formerly known as Google AdWords, it helps businesses hit target audiences through search, display, video, shopping, or app campaigns.
Every Google Ads campaign type works with every level of your marketing funnel. They increase brand or product awareness early on, attract potential customers, drive website traffic, and even increase sales and other conversions by directing prospects down the funnel.
With the opportunity to appear on Google Search, Shopping, Maps, and other properties like YouTube, Gmail, and partner websites, Google Ads remains a powerful tool to launch your brand off to a great start and withstand or even beat the competition.
Microsoft Bing Ads
Bing Ads, now known as Microsoft Advertising, helps broaden your campaign reach by appearing on all Microsoft-powered platforms and devices, Microsoft Search Network (AOL, InfoSpace, and The Wall Street Journal), and on three search engines: Bing, MSN, and Yahoo.
Although with a smaller search pool than Google, Bing Ads is a competent supplementary advertising platform for several reasons. Bing Ads targeting is competitive and cost-effective. It has less competition which likely gives your ads more potential customers. It is also effective for targeting more traditional customers.
Social Media
Social media advertising offers another dimension for brands to connect with the consumer base. It also enables marketing campaigns on popular social media networks like Facebook, LinkedIn, Instagram, and Twitter using paid social ads.
Meta’s Facebook is the largest social network to date and is inarguably the most used platform for paid socials. It allows you to target users based on their age, gender, location, activities, and interests, which factor in the price of an ad, whether it be a photo, video, story, carousel, or messenger ad.
Instagram, another Meta property, has become the go-to platform for most ecommerce brands targeting a younger demographic. Instagram ads are manageable through Facebook Ads Manager, too. Twitter and LinkedIn are two other social media platforms also open for paid advertising. Twitter ads let you specify your marketing campaign objectives, while LinkedIn ads cater more to B2B audiences.
With the impending exit of third-party data, paid social media ads will have to fully commit to gathering first-party data and targeting audiences based on locations and interests.
Paid advertising remains a powerful marketing arm, and knowing how to use PPC, Google Ads, Bing Ads, and social media ads the right way gives you an advantage over your competitors. Allow us to boost your conversions with our powerful campaigns that have proven fruitful for our clients.
Paid advertising remains a powerful marketing arm, and knowing how to use PPC, Google Ads, Bing Ads, and social media ads the right way gives you an advantage over your competitors. Allow us to boost your conversions with our powerful campaigns that have proven fruitful for our clients.
Online Marketplace Marketing
Maximum exposure on global ecommerce sites translates to increased brand promotion and product sales. We’re here to help you dominate Amazon, Google Shopping, eBay, Walmart, and even Alibaba search results for higher revenues by optimizing your seller account and product listings.
Google Shopping
Google Shopping is a paid advertising model under Google Ads and launched in 2002 as Froogle. It allows consumers to discover and shop a plethora of products through Google Search. Like all the other online marketplaces, it requires businesses to set up ad campaigns and budget to have their products appear in Shopping results.
Google Shopping is essential in your marketing strategy as it provides 30% higher conversion rates than paid text ads, helps your products stand out with images, and yields better qualified leads. Even better, Google Shopping broadens your brand presence as a single search can show more than one of your Shopping ads and at times a combination of your Shopping ad and a text-only ad.
Businesses must set up a Google Merchant Center account to launch and manage Google Shopping campaigns and monitor their performance using reports and data. For manufacturers and brand owners, on the other hand, setting up a Google Manufacturer Center account is a must, as it gives them more control over their products online and assures them of better conversion rates.
Amazon
Amazon is the leading ecommerce site in the US. With over 60% of the online shopping population visiting Amazon to look for products, ignoring this online marketplace behemoth would be a clear missed opportunity. Fortunately, marketing within the Amazon platform is easier for businesses.
Brands can utilize Amazon Advertising, its own PPC service akin to Google Ads, and increase awareness and conversions through product display, sponsored product, and headline search ads. At the same time, businesses can make customer reviews work to their advantage, optimize content for shoppers, and join Amazon’s affiliate program. All these strategies paired with a social media marketing plan can boost your Amazon marketing campaign.
eBay
eBay is a well-known online shopping platform with over 150 million active global consumers. Whereas Amazon is focused more on the buyers, eBay prioritizes the sellers and functions more like an auction house. Regardless of its unique characteristics, eBay provides businesses with a tried-and-tested platform to market their products.
Brands can set up eBay advertising campaigns and get their products included in sponsored listings and featured in brand ads. Optimizing your seller account’s health and content improves ranking in its search engine, likewise maintaining positive customer ratings and reviews. More importantly, setting up and managing an eBay storefront solidifies your campaign to dominate eBay marketing.
Walmart
Walmart is a brick-and-mortar retail giant, but it is quickly making a mark in ecommerce through Walmart Marketplace. Holding the second largest ecommerce market share after Amazon, Walmart Marketplace already has a massive consumer base that trusts and buys on the platform.
Getting onboard Walmart Marketplace, however, is challenging, and not all brands can get in. But once on board, you enjoy exclusivity and less competition, which drive more sales for a lower cost. Advertising on this platform via different ads, such as search grid ads, carousel ads, brand amplifier, buy box, on-site, and off-site display ads, contribute to your Walmart success story.
Alibaba
Alibaba is a China-based B2B ecommerce platform launched by Chinese billionaire Jack Ma in 1999. It caters to over 190 countries like the US and has almost 800 million customers worldwide as of December 2020.
What sets Alibaba apart from other popular ecommerce sites is its low wholesale pricing for its wide range of product categories. Sellers can also set up a storefront to showcase their products and build their reputation by becoming a verified or gold supplier. At the same time, Alibaba allows brands to take advantage of live streaming features and connect to a bigger audience in real-time while making the most of various digital marketing tools.
Online marketplace marketing can be overwhelming. But with the right tools, knowledge, and people, it can do wonders for your business. Lumenvo is well equipped with all those and is more than capable of bringing your brand and products to customers worldwide.
Online marketplace marketing can be overwhelming. But with the right tools, knowledge, and people, it can do wonders for your business. Lumenvo is well equipped with all those and is more than capable of bringing your brand and products to customers worldwide.
SEO & Content Marketing
Organic wins come from a strong online presence. We study your niche before performing keyword research and white hat strategies to increase rankings on major search engines. Our favorite techniques include relevant quality link building and technical, local, and on-page search engine optimization (SEO).
Local SEO
Local SEO is the process of optimizing businesses for local search. Almost half of all Google searches seek local information, giving even small brick-and-mortar locations a better opportunity to improve organic traffic from customers in nearby areas and ready to buy.
When it comes to local SEO, using Google My Business (GMB) is a must. It allows you to post products, offers, and responses to customer reviews. More importantly, it helps increase your local search visibility by getting featured in the highly coveted Google knowledge panel. GMB is an integral part of your SEO strategy, and utilizing it to the fullest helps Google verify and establish your local business’ authority and authenticity.
Keyword Research
Keyword research is an SEO practice of determining and analyzing terms your target audience uses in search engines. These are the keywords you want your website to rank for. Keyword research happens in the early marketing phase, but regularly performing it will keep your content relevant and up-to-date.
Proper keyword research directs your content strategy and rewards your business with traffic growth. It also adds valuable insights on marketing trends that help boost sales and other conversions.
On-page SEO
On-page SEO improves key elements to push your website to rank higher in search results and attract new traffic. Unlike off-page and technical SEO, on-page SEO deals with visible changes in these front-end elements:
- Page content
- Title tags
- Meta descriptions
- Headers
- Image alt texts
- Internal linking
By optimizing these, search engine bots will find more value in your website and bring it closer to more potential visitors. Readers will easily navigate through your pages and find the information they need.
Blogs
Blogging is an essential marketing tool for businesses to increase online visibility, drive traffic, and build trust and connection with the audience. Unlike other marketing tactics, blog writing is free and provides long-lasting benefits to your marketing efforts with only a few resources.
Following a well-planned content strategy based on trends, blogging increases your online visibility. Writing blogs about your brand or products helps establish your identity on the market while writing evergreen content, such as how-to guides and knowledge base articles, positions your brand as an industry authority.
Creating evergreen content is necessary for content marketing strategy as timeless articles maintain their relevance and value for years. A well-written informative forever-fresh blog will collect organic traffic over time. It will become a valuable reference for other authors whose blogs can link back to the article and for readers who can share it on social posts.
Technical SEO
Technical SEO is the component of SEO that deals with optimizing your website to make it easier for Google and other search engines to crawl and index. A strong technical SEO foundation positions your site higher in search results.
A technical SEO audit covers five parts: crawlability, indexability, accessibility, rankability, and clickability. These include optimizing site speed for faster loading times, checking Google Search Console monthly, and using structured data/schema markup for search bots.
Optimizing sitemaps also improves your site’s crawlability and implementing the secure sockets layer (SSL) certificate to activate the HTTPS protocol adds a layer of encryption and security.
Link Building
Link building is the process of obtaining links directed to your website coming from other websites. It remains a vital part of an SEO strategy and provides algorithmic benefits.
This SEO practice works in tandem with content marketing. Posting high-quality content is one way to build links and add value to your website. Guest posting in authority sites also increases quality backlinks, which can be evaluated through a backlink audit, while brand monitoring identifies link building prospects.
Lumenvo’s superior SEO practices and content marketing tactics have launched brands in various markets high up in the SERPs. Our strategies continue to drive new traffic and leads into their marketing funnel. Let us team up and watch us make Google give your website the attention it deserves.
Lumenvo’s superior SEO practices and content marketing tactics have launched brands in various markets high up in the SERPs. Our strategies continue to drive new traffic and leads into their marketing funnel. Let us team up and watch us make Google give your website the attention it deserves.
Social Media Marketing
Social media marketing promises power if you know how to play it right. Let us establish a strategic social media omnipresence for your business, connecting with the right audience and crafting result-driven campaigns to amplify brand awareness, conversion rates, and sales.
LinkedIn
LinkedIn is one of the largest social media platforms today, with members coming from more than 200 countries and territories worldwide. It stands out from other social networks because it primarily serves business professionals.
While it is behind Facebook and Instagram in reaching B2C audiences, LinkedIn remains useful for B2C-focused businesses. But it is in B2B lead generation that LinkedIn is more effective.
Businesses targeting B2B audiences should gear their social media marketing campaigns toward LinkedIn. They can start marketing by setting up a LinkedIn Page, posting content and job opening, creating and using hashtags, and sharing external content.
Facebook
The 1.93 billion daily active users worldwide remind us why Facebook is the king of social media. Facebook has become an integral marketing tool for B2C businesses targeting prospects 25 years old and above, especially those in the 25-34 and 65 and above age groups.
Facebook’s advertising options, such as creating Facebook ads, boosting posts, and setting up a Facebook Shop, combined with organic opportunities, make this platform fit for increasing brand awareness and promoting products and services. Businesses can set up a professional Facebook Page that helps fulfill goals at the top of the marketing funnel and then use Facebook Insights to analyze their presence. They can boost posts and create Facebook ads.
Through Facebook, brands can communicate with existing customers and attract prospects via text and image posts, reels, ads, stories, articles, and Facebook Live.
Instagram
Instagram boasts one billion monthly active users composed primarily of millennials. It sets itself apart from other popular social media networks by focusing on high-quality visual content and providing advanced ecommerce tools.
Businesses use Instagram to share valuable content, engage with their audience, and increase brand awareness. It has also become an ideal platform for influencer marketing, ad campaigns via Instagram Ads, and making sales through Shoppable Posts.
Twitter
Twitter combines a social networking site and a search engine in one platform where users can share posts, interact with others, and look for the latest trends and news about everything under the sun.
By design, Twitter is more of a conversational platform where B2C-focused businesses thrive. As of 2022, it has over 210 million daily active users worldwide who are there to start and join conversations. Most users in the US fall within the 25-34 age group.
Businesses benefit from running Twitter marketing campaigns and increase their visibility, drive traffic, generate leads, and gain conversions for a premium with Twitter Ads and at no cost with Twitter’s basic features. You can tweet about the latest products and promotions using unique brand hashtags or reach a wider audience using popular hashtags. You can also make Twitter Moments, create Twitter Lists, and host Twitter Spaces to establish stronger relationships with followers and reach potential customers.
Despite Twitter’s partiality toward B2C targeting, B2B businesses can utilize this mobile, short-form platform by creating a dynamic, engaging community of followers and establishing a powerful brand reputation.
Lumenvo’s creative social media marketing campaigns designed for the top social networks have resulted in stronger online visibility, better conversion rates, and a bigger audience. Need help in marketing your brand, products or services, and other campaigns on social media? Talk to us.
Lumenvo’s creative social media marketing campaigns designed for the top social networks have resulted in stronger online visibility, better conversion rates, and a bigger audience. Need help in marketing your brand, products or services, and other campaigns on social media? Talk to us.
Email Marketing
Sending emails should remain a vital part of your marketing strategy. Email marketing helps businesses build brand recognition, drive sales, and develop customer relationships by sending targeted, responsive emails with personalized content and compelling design at the right moment.
Newsletters and Targeted Emails
A newsletter is integral to an email marketing campaign’s success. It is a form of digital communication used by businesses to reach everyone on their email list. Brands send out email newsletters to announce promotions, share news and updates, nurture leads, feature product highlights, generate sales, and retain existing customers.
Segmenting the lists based on customers’ expressed interests and digital footprint increases your campaign’s success rate. Sending out targeted emails means communicating directly to subscribers with the specific buyer’s persona for the campaign. This strategy ensures higher open rates, click-through rates, and conversions.
Marketing Email Automations
Email marketing automation uses specialist software to execute automated, customized, and personalized email campaigns with the goal of cross-selling, upselling, responding automatically, nurturing leads, and generating a customer review.
Automated email campaigns help brands convince current customers to purchase a case for the smartphone they have just bought or invite them to upgrade their subscription. They also simplify tasks by automatically responding via well-planned drip campaigns for every action triggered, building trust among leads yet to buy, and encouraging customers to send reviews or testimonials.
Transactional Email Automations
Transactional email automation is the practice of sending out automated emails following a trigger action. It is similar to an email drip campaign but sends transactional emails to follow up on a customer’s action instead of pushing for a sale.
Transactional emails come in handy in welcoming newly registered users, reminding customers about their abandoned cart, and confirming users’ subscription. These actions help businesses retain customers, drive sales, and nurture leads.
Email Deliverability Set-up
The success of a business’s email marketing campaign heavily rests on an effective email deliverability set-up. Email deliverability is the rate at which an email successfully lands in your customers’ inbox and is not blocked or dumped in the spam folder. To ensure email deliverability, brands must set up and verify domain authentication and link branding DNS records for chosen email marketing platforms, create email authentication DNS records, and maintain a good sender and domain reputation.
Email List Maintenance
Effective email list maintenance is essential for email marketing campaigns to succeed over time. This practice pertains to growing your collection of customer email addresses and removing those that negatively affect email deliverability, conversions, clicks, and open rates.
Businesses use different techniques to grow an email list. These methods include offering gated content, holding contests or promotions on social media, and finding potential leads from soft email bounces. Performing these methods improves deliverability, increases open rate, avoids unsubscribes, and limits spam complaints.
Need help with email marketing? Lumenvo is an expert in using emails to generate leads, gain conversions, and increase sales. We know the secrets to a powerful email marketing campaign and are ready to use them to elevate your business. Hit us up.
Need help with email marketing? Lumenvo is an expert in using emails to generate leads, gain conversions, and increase sales. We know the secrets to a powerful email marketing campaign and are ready to use them to elevate your business. Hit us up.
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Marietta, GA 30062 - help@lumenvo.com
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