7 SEO Challenges Marketers Face & How to Overcome Them

Struggling with the crucial SEO challenges today? Understand these common hurdles better and discover fool-proof ways to create your winning SEO strategy.

SEO challenges exist. They are the bane of every digital marketer’s and brand’s existence.

If you believe the SEO strategy you have put endless hours into is foolproof, think again. Because as frustrating as it can ever be, search engine optimization can be mysterious and downright unpredictable.

Here’s a rundown of the most common SEO challenges today that can hamper the success of your campaigns and the growth of your business, along with industry best practices to address them.

Top SEO Challenges You Should Overcome to Succeed

Constantly Changing Google Algorithms

Slow and Delayed Results

Using the Rights Tools

Unexpected Drop in Rankings

Limited Marketing Budget

AI-Generated Content

Tough Market Competition

Constantly Changing Google Algorithms

Just as the SEO landscape constantly evolves, so should your strategy. Your plan and action should have enough fuel to catch up with Google’s ever-changing search algorithm.

Google is known for changing its search algorithms regularly. There is no fixed schedule, and it occurs multiple times in the same year. Its algorithm dictates the SEO landscape and significantly affects your business.

If ranking high on search results only required the use of excessive keywords in the past, Google now considers several major variables, including user-intent, content quality, site speed, links, and user experience . And when Google changes its algorithm again and focuses on a feature you lack, expect a shift in your ranking game.

There is no immunity to changing algorithms, but establishing a dominant brand authority can help you dodge what Google throws your way. You may even have a chance at a better SEO ranking.

Slow and Delayed Results

SEO success does not happen overnight. Businesses and marketers must keep that in mind and be logistically, mentally, and financially prepared for the long waiting time.

Planning and executing an SEO strategy takes a lot of time as multiple factors should be considered, including content quality, website UI/UX, and technical SEO. On top of that, Google takes time crawling your website content, so you may have to wait several months to a couple of years before seeing improvements in traffic, ranking, and conversions. You may even have to change your strategies at one point when needed.

Using the Right Tools

Having a pool of SEO tools to choose from is a dream come true for digital marketers. You can find software and programs specializing in certain functions, like helping you look for keywords, build links, and track performance. But using several siloed tools can affect productivity in the long run, even more so selecting which tools to use in the first place.

To optimize productivity and expenses, prioritize an SEO tool that lets you perform several functionalities compared to standalone ones. Going for an SEO software suite is also recommended for a smoother and more efficient user experience.

Unexpected Drop in Rankings

Sudden ranking drops are a true SEO horror story. It can happen overnight or when you least expect it. And when your rankings do plummet, never panic.

Instead, identify what caused the shift. It could be a change in Google’s algorithm, a client’s miscalculated move, or a small but significantly damaging problem you have overlooked, such as page redirection issues, indexing issues, and broken links.

To avoid unexpected drops in search rankings, stay updated with algorithm updates and ensure your website has quality content, excellent user experience, and fast loading times, among other things. Use tools like Google Analytics and Search Console for in-depth assessments of your online property and execute prompt fixes.

Limited Marketing Budget

Managing SEO can be costly for small businesses, especially if they lack SEO knowledge and make mistakes. Here is where SEO experts and digital marketing agencies come in.

Businesses can avail themselves of the services offered by marketing experts. As a result, they would no longer need in-depth SEO knowledge, spend more on tools and in-house training, and waste time and resources on lackluster strategies and campaigns.

But if partnering with professionals is off the table, using free SEO tools is an alternative small businesses must consider.

AI-Generated Content

Jasper, Copy.ai, and Ryter are popular AI content generators. But as impressive as these tools are, AI-generated content is far from perfect.

Such content is produced in a matter of seconds but is not guaranteed to make sense all the time or be free of any grammatical errors. Worse, there is a chance that the generated content used on your website will be similar to that on another website, thereby only risking your online reputation, domain authority, and search ranking.

Using AI content generators is not a crime. But if small businesses and agencies choose to use them, remember to edit the content. Even better, use AI content only for ideas and inspiration to help you craft quality original content.

Tough Market Competition

Well-known brands and large companies dominate search rankings. But despite that, new and small businesses must not lose hope and find ways to out-optimize their competition instead.

An important step in your SEO strategy is competitor analysis. Knowing the keywords and keyphrases your competitors use to reach the top of the search pages or the type of content that gets the most traffic is a top priority. Let your competition inspire you to create engaging content backed by impressive keyword research, among other best SEO practices.

Overwhelmed by SEO Challenges?

Our SEO experts are always ready to help you optimize your website and rank higher on search results. The opportunity to have your SEO success begins with Lumenvo. Let’s talk.