Proven Christmas Marketing Ideas to Elevate Your Yuletide Sales

‘Tis the season to make your brand shine and boost holiday sales!

November and December are the most profitable months for retailers, all thanks to the huge discounts on Thanksgiving, Black Friday, and Cyber Monday. Besides these peak holiday sales, Christmas also provides a massive marketing opportunity.

Unlocking this potential requires a winning Christmas marketing plan, and here is where our expertise comes into play. We have curated a comprehensive list of engaging marketing ideas to help you meet and potentially surpass your target Q4 sales.

8 Christmas Marketing Ideas You Should Do This Year

Pre-Christmas Countdown Offers
12 Days of Christmas Promo
Holiday Contests or Giveaways
Christmas Gift Guide
Exclusive Gifts for Loyal Customers
Christmas Gift Bundles
Christmas Packaging
Christmas-Themed Products

Pre-Christmas Countdown Offers

There are two kinds of Christmas gift shoppers: those who buy early and those who do it at the last minute. Cater to both consumer types by sending out Christmas countdown emails featuring different daily offers.

Holiday shoppers love discounts, so providing them with eye-catching offers is a proven strategy. Make sure to add a countdown timer in your emails to create a sense of urgency, as this practice can increase conversions by up to 400%.

Pre-Christmas Countdown Offers by Toby Carvery

It is somewhat similar to a Christmas Advent calendar promo. However, with these countdown offers, you can start the campaign 30, 40, or 50 days before Christmas.

Amazon typically starts its Christmas campaign in October since competition is still low. You can follow Amazon’s lead and start attracting potential customers early on.

12 Days of Christmas Promo

Besides the festive vibe, the classic English carol The Twelve Days of Christmas gave us a simple but clever Christmas marketing idea.

For 12 days, you will highlight a discounted item each day. Some businesses begin early to avoid competition, but if you want to end the campaign on the 25th, you should start on December 14.

Christmas Promo by Sephora

However, what makes the Christmas Advent calendar promo apart is it gives customers only 24 hours to purchase the discounted item for that day. This approach makes shopping fun and creates FOMO that drives sales.

You can also spice it up and stand out from other 12 Days of Christmas promos. Adding set bundles, BOGO deals, and double rewards points will make your promotion more exciting and appealing.

Christmas Contests or Giveaways

Customers love receiving free items, and there is no better time of the year to receive a gift. That is why running contests and giveaways on social media is perfect for the festive season.

Having this on your list of Christmas marketing ideas helps you highlight the spirit of gift-giving. It also benefits you by gaining more prospective customers and cultivating loyalty.

If you manage a B2C business, Facebook and Instagram are your best friends. Easy mechanics increase the success of your promo but never forget to include the terms and conditions to avoid confusion among the participants.

Christmas Gift Guides

Many people look for Christmas gifts, so creating a gift guide is a clever marketing move. Not only will this make gift shopping less stressful, but it will also let you showcase your products.

If you offer limited-time holiday collections, feature them in the gift guide. Otherwise, showcase your newly launched and best-selling products.

Christmas Gift Ideas by The INKEY List and H&M HOME

You can also consider creating gift guides for different categories. Other than suggesting gifts for him and her, recommend gifts for any budget and age.

Another move you can take is to work with magazines or influencers to get your products included in their Christmas gift guides. However, they release their guides early, so this strategy requires more time and early planning.

Exclusive Gifts For Loyal Customers

While you should always aim to gain new prospects, establishing a loyal customer base is crucial for business success. One way to achieve this is by giving them an exclusive Christmas gift.

This gift does not need to be anything grand. It could be an exclusive discount code or a rewards card to make them feel valued and encourage them to use it to shop for gifts or items they like.

Research shows that 67% of customers will likely make repeat purchases after enjoying a positive customer experience. This data underscores the need to deliver consistent and exceptional service to foster customer loyalty.

Christmas Gift Bundles

Wise buyers know that well-curated gift bundles are the way to go. Not only will they have one less decision to make, but they can also save money compared to buying individual products.

On the other hand, offering Christmas gift bundles can also benefit your business. This strategy allows you to sell more products in a short time.

Christmas Gift Bundle by Jo Malone London

The secret is to carefully choose which products to include in the bundle and how to present them. Mix the best-sellers or new products with those with low sales and place them in a gift basket or special packaging to make the bundles more attractive.

Christmas Packaging

As mentioned in the previous section, special packaging for the holiday season is a must. Believe it or not, it elevates your products and gift bundles.

Updating all your product packaging can be costly, so creating a limited-edition festive packaging would be wise. This strategy is perfect for your gift bundles, special offers, and any products you want to feature during the holiday season.

Christmas Packaging by The Body Shop

Christmas-Themed Products

Introducing a product for the holiday season is always a great marketing idea. It can be as simple as a keychain, a mug, or Christmas-themed drinks that Starbucks sells during the holidays.

Limited-edition holiday merchandise embodies the festive vibe of the season. It also serves as another avenue to attract more customers, especially those who love celebrating Christmas.

Christmas-Themed Products by Starbucks and Swatch United States

Even better, you can make it an annual tradition to launch Christmas products. Doing so will give your customers something to watch out for and another reason to be excited for the holiday season.

You can also consider influencer marketing to reach a wider audience for your giveaway.

Looking for Holiday Marketing Experts?

Our team combines creativity and expertise to create holiday marketing campaigns that deliver results. Using industry best practices and the latest trends, we are here to make your brand shine brightly during the festive season.