50+ Game-Changing Digital Marketing Statistics for 2023

Level up your strategies and score marketing wins with these digital marketing statistics for 2023, including social media, email, SEO, website, and more.

Winning strategies yield proven results and are crucial to your success in digital marketing. But formulating strategies is a challenging task that requires creativity, wit, and a thorough understanding of how the different branches of digital marketing work. That’s where statistics come in.

Digital marketing statistics provide a clear picture of the digital landscape your business must cross. They guide you in establishing strategies that help reach your business goals. To give you the extra boost of confidence and success from every marketing decision you make, we’ve rounded up the data points you need for 2023.

Essential Digital Marketing Statistics You Should Know in 2023

General Digital Marketing Statistics

Online Advertising Statistics

SEO Digital Marketing Statistics

Social Media Marketing Statistics

Email Marketing Statistics

Website Statistics

General Digital Marketing Statistics

Before diving into specific marketing statistics, here are a few data to give a better idea of the digital marketing industry.

1) The global digital advertising and marketing market will reach $786.2 billion by 2026.

2) Digital marketing will grow by an estimated 13.9% CAGR from 2020 to 2026.

3) US online shopper conversion rate dropped to 2.3% in Q2 2022 from 2.8% in Q4 2021.

4) In 2021, 63% of businesses increased their budget for digital marketing.

5) Growing businesses direct up to 14% of their revenue toward their digital marketing budget.

6) Average local businesses spend 5-10% of their revenue on digital marketing.

7) About 56% of the marketing budget went to digital channels in 2022.

Online Advertising Statistics

Let these online advertising statistics help you decide wisely what and where to spend to achieve desired results.

1) Social advertising spending grew by 12% in 2022.

2) Advertisements placed at the start of videos provide the highest conversion rate at 12.7%.

3) Businesses earn an average of $2 for every $1 spent on Google Ads.

4) Social media ad impressions cost 20 times more in 2022 than the previous year.

5) 33% of the overall digital advertising spending in 2022 was in social media.

6) Facebook Reels ads registered a 50% increase in potential audience in H2 2022.

7) 65% of small to medium-sized businesses run Pay-Per-Click campaigns.

SEO Statistics

A sure-fire SEO strategy is crucial for businesses to reach a large audience online, locally or globally, depending on their target market. These figures will help determine which areas to focus on for guaranteed growth.

1) The global SEO industry is expected to reach $86 billion in 2023, with an annual growth rate of 18.7%.

2) Organic search provides over 53% of website traffic and the best marketing ROI, according to 49% of businesses.

3) Websites receive 55% more traffic through blogs.

4) Companies with a larger budget can spend $10,000 to $20,000 on SEO monthly.

5) Google holds almost 93% of the total global search engine market share.

6) 75% of people never go to page two on search engines.

7) Nearly 50% of Google searches are for a local service, product, or business.

8) Every week in 2021, 35% of US consumers used search engines to look for local businesses multiple times.

9) Search engines mark the beginning for 68% of online experiences.

Social Media Marketing Statistics

Social media marketing has become integral to a successful digital marketing strategy. But setting up social media accounts is not enough to boost a business to success. These data points will aid in determining how best to utilize social media marketing to your advantage.

1) The US social media market size will reach $94 billion, with a 15% growth rate.

2) Businesses in the US dedicate 14.5% of their marketing budget to social media marketing.

3) Nearly 92% of US businesses used social media for marketing in 2021.

4) Over 90% of people use their mobile devices to access social media channels.

5) Branded social videos influence almost 65% of consumers to make a purchase.

6) Facebook records a 1.3% year-over-year increase or 39 million monthly active users.

7) 93% of businesses in the US actively use Facebook.

8) Snapchat features over 30 million businesses on its Snap Map, available to more than 250 million users.

9) 70%+ and 55 million businesses based in the US are on Instagram and LinkedIn, respectively.

10) One out of four users purchase or research a product after watching it on TikTok.

11) 40% of professionals plan to include TikTok in their social media strategy in 2022, while at least 70% of users find TikTok ads either inspiring or enjoyable.

12) 52% of Pinterest users base their purchasing decisions on what they see on Pinterest.

Email Marketing Statistics

Email marketing provides the extra push companies need to reach customers and drive more conversions. Discover the best way you can benefit from incorporating best email marketing practices with your strategy.

1) The global email marketing industry is estimated to grow to $17.9 billion by 2027, with a 13.3% CAGR.

2) Email marketing returns an average of $36 for every $1 spent.

3) By 2024, 4.48 billion people are expected to have an email account.

4) By 2025, 376.4 billion emails will be sent and received per day.

5) At least 80% of small businesses use email for acquiring customers and retention.

6) More than 60% of small-scale businesses reach customers through email marketing.

7) 33% of businesses send emails weekly, while 26% send multiple emails monthly.

8) Nearly 50% of email recipients open an email based on the subject line, and 33% if the subject line is catchy.

Website Statistics

Get a better insight into consumer experience from these website statistics and determine ways to improve your website performance and visibility.

1) Almost 40% of people will not engage with a website with poor content and layout, while 75% of users deem a company credible based on its website design.

2) Users need only 0.05 seconds to form an opinion and impression of a website.

3) Nearly 3 out of 4 small businesses have a website, and 70% of small business websites have a call to action on their homepage.

4) 89% of consumers shop from a competing brand because of poor website experience.

5) Websites taking more than three seconds to load lose 50% of their visitors.

6) More than 50% of global website traffic searches for products from their mobile devices.

7) 85% of consumers will not complete their order if the website is unsecured.

8) A desirable website user experience results in a $100 return for every $1 spent.

Need a Head Start?

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