Menu
Create trending designs, build a loyal following, and ultimately grow your business using these graphic design trends for 2023. Be inspired and design away!
We’ve barely started the year, but we already see what 2023 is beginning to look like. And if you ask us, it will be an eclectic mix of larger-than-life designs with hints of colors and philosophies borrowed from different design methods and times.
So what will be the game-changing trends this year? We’ve rounded up 10 graphic design trends that will dominate 2023 and take cues from them the next time you create designs.
1. Risograph
Think of the grainy images popularized during the 80s but made modern with abstract graphics. Yep, risograph design is back!
Risograph perfection by Emphase Sàrl, Grotesk Press, and Paula Ambrosio
Risograph printing first made waves in Japan during the 80s and became known for its desaturated colors, double exposures, and grainy texture. This year, expect to find the familiar risograph textures blended with abstract colors and designs popping up more on your social media feed.
2. 3D Elements
We’ve seen 3D visuals before. But with more advanced tools today, producing well-defined 3D elements has never been easier.
3D elements brought to life by Peter Tarka, Lumenvo, and Microsoft Loop
3D elements remain a favorite among brands and designers and are evident in icons, typography, and more. And with the rise of virtual reality and metaverse, you will see more depths, shadows, and real-like avatars used for marketing purposes.
Did you see Microsoft Loop’s promo video? That’s an excellent example of how brands can maximize the use of 3D elements to bring their product to life.
3. Prominent Photography
While illustrations and 3D renders have been massive for the past years, they will have to share the spotlight with photographs of real people that are more effective in connecting to target audiences.
Relatable photographs by Studio Badal Patel, Compagnie et cie, and Gretel
Photography will play a vital role in establishing brand identity. The emergence of designs with a more human touch from the past couple of years will only become more prominent in 2023. Many brands will use photos of people that consumers can easily relate to. And you may even see a combination of photography and illustrations similar to the route PayPal and Gretel took in 2022.
4. Colorful Retro
Doesn’t nostalgia always hit home? It’s the reason many brands opt to use retro-style designs in their marketing campaigns. And we expect to see more illustrations drawn using digital felt-tip markers this year.
Retro realness by Pepper Pack Design, Zeki Michael, and Paweł Mildner
Designers will showcase reimagined retro designs, incorporating bright colors, vintage fonts, and throwback elements.
5. Sans Serif Dominance
Serif will have to sit on the sideline this year because sans serif typefaces are all set to make their much-needed comeback. Whether for social media, branding, or packaging, expect to find more designers using clean, minimalist sans serif fonts.
Simple designs by Seth Nickerson, Dinamo, and Resonera turned sleek with sans serif fonts
Designers may even bring their typeface game to the next level with flared fonts, which merge the sleek look of sans serif typefaces with the playful feel of serif fonts. The bottom line is serif fonts have already peaked and will take a breather this time.
6. Maximalism
Brands can go big this year with maximalism. While others may think maximalism is a little too extra, designers can deliberately use thick fonts, bold color palettes, and repetitive patterns to make a statement and catch people’s attention.
Larger-than-life creations by Paula Scher, Neil Williams, and Aaron Franklyn Stevens
With maximalism, you will have to forget the rules they taught you at school. Disregard balance and proportion because maximalism is all about unconventional and excessive designs.
7. Motion
Ever wondered why videos are more engaging than static photos? Movement. Unfortunately, shooting and editing videos require tons of resources. But by producing high-quality moving images, designers and brands can achieve the same results without huge expenses.
Striking motion designs by Hrvoje Grubisic and The North Face
Adding motion gives more meaning to your designs as it tells a story that can get lost in a static image. Whether bringing typography to life or moving an element in a specific direction, motion grabs the audience’s attention.
8. Utilitarian/Clean Design
Utilitarianism is the complete opposite of maximalism. With this design, everything revolves around functionality. And this concept is possible by using a clean, minimalist approach in designing images, packages, and websites, among others.
Simple, clean, minimalist designs by B&B, Roman Post, Gonzalo Tricio, and Philippa Vernals
Designers must remember that creating a straightforward, easy-to-understand design can be more effective in the long run as it simplifies everything for the intended viewers.
9. Claymorphism
As its name implies, claymorphism shines the spotlight on clay design accentuated with irregular surfaces seemingly molded with fingers. Think of it as a 3D design without the perfect glossy finish commonly associated with 3D elements.
Life-like clay designs by Lstore_graphics, Karin Csernohorski, and 非常严肃的Joker
Claymorphism will be widely used by many designers this year, whether for static or moving designs. After all, it is perfect for emphasizing evolution, metamorphosis, and change–concepts that brands can use to target their audience.
10. Distorted/Expressive Typography
Sometimes, it just boils down to personality. That is what distorted, expressive typography brings to the table. Unlike traditional typefaces, expressive typography features fonts that are either stretched, knotted, or distorted in any way you can imagine.
Typography reimagined by Han Gao, Stella Stoyanova, and Rumfoords
Designers will have a field day this year distorting fonts to spice up their graphics, especially in designs related to augmented reality, artificial intelligence, or metaverse.
Blog Categories
Digital Marketing Guides
Digital Marketing Guides
READ MOREDesign Guides
Design Guides
READ MORELife at Lumenvo
Life at Lumenvo
READ MOREWeb Development Guides
Web Development Guides
READ MOREKeeping Up with Google
Keeping Up with Google
READ MOREAbout
Lumenvo elevates your business through cost-effective, superior-quality digital services that value the human connection in today’s digital world.
Explore
Contact
-
2856 Johnson Ferry Rd.
Suite 250
Marietta, GA 30062 - help@lumenvo.com
- (678) 856-3297
Copyright © Lumenvo Digital Marketing Agency. All rights reserved.