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10 Best AI Marketing Tools: How Industries Can Harness the Power of Artificial Intelligence
AI marketing tools have started changing how various industries operate. Learn about the best AI tools on the market and how to work around their limitations.
AI marketing tools use artificial intelligence (AI) to optimize and enhance digital marketing activities and efforts. They leverage AI algorithms and machine learning techniques to analyze data, predict customer behavior, and create content, whether articles, images, or videos. These are but a few of the activities that artificial intelligence tools can do in real-time and provide supplemental outputs that get tasks done much faster.
Here are some of the best AI marketing tools industries could consider using for content creation, graphic design, social media marketing, video creation, and voice generation as part of modern marketing strategies.
Best AI Tools for Voice Generation
With AI voice generators, creating realistic and engaging synthetic voices has never been easier. Use some of the best AI tools for voice generation and achieve natural-sounding speech that mimics human-like emotions and intonations. Check out these AI voice generator tools:
Key Murf AI Features
- 120+ AI voices in 20+ languages
- Sync with uploaded video, music, and image
- Adjust pitch, emphasis, and punctuation
- Free grammar assistant available
Murf AI prides itself on the versatility it offers as an AI voice generator. It produces a wide range of studio-quality and natural-sounding voice overs in various languages. This platform also allows users to choose the pitch, tone, and speed they prefer, making the voices fully customizable and suitable for specific functions, including chatbots, podcasts, virtual assistants, and videos.
Complementing the vast selection of customizable voices is Murf AI’s user-friendly interface. The online platform allows users to import articles, scripts, and media, such as images, videos, and music clips. It features a template library and several more functions that help achieve the desired voice, tone, pitch, and more.
Key Play.ht Features
- 907 AI-generated voices in 142 languages
- Customizable pronunciations
- Select the preferred rate, pitch, emphasis,
and emotions - Available in MP3 and WAV formats
Among the top AI marketing tools for voice generation is Play.ht. It is an online text-to-speech platform that offers almost a thousand voices generated by AI in 142 languages and accents. With a massive library of AI-generated voices and an easy-to-use online text-to-speech editor, Play.ht has become the best AI voice generator for industries.
Besides an impressive selection of natural-sounding, human-like voices, this text-to-voice generator works seamlessly as a WordPress plugin. It also supports MP3 and WAV formats using 8kHz up to 48kHz sample rates.
Best AI Tools for Video Creation
Artificial intelligence has revolutionized the video creation industry. AI marketing tools create videos in as fast as five minutes based on a blog article or a video script. Using human-like AI avatars and editing videos simply with text are some of the functions available when using the best AI video generator online. Discover some of the AI video editing tools available.
Key Pictory Features
- Shareable video highlight reels
- Automatically caption videos
- Create videos from blog posts
- Quick video edits using text
One of the best AI video generators online is Pictory. It produces professional-quality videos that can be edited in just a few clicks. This platform automatically creates a video upon uploading a script. It also turns a blog post into a video shareable on social media channels. Pictory positions itself as the world’s best-loved online AI video editor. Some of its outstanding features include automatic captions and video summaries.
Key Synthesia Features
- 70+ Customizable AI avatars
- 65+ Languages
- Up to 10 million stock images, videos, and icons
- 5-minute video creation time
Highly regarded as one of the most popular AI video editing tools on the market, Synthesia has been helping over 50,000 teams worldwide create professional videos with AI avatars since 2017. It offers a library of free media that can be used with its diverse range of customizable avatars, templates, and supported languages. Google, Reuters, and Nike are the industry-leading companies using this AI video generator.
Best AI Tools for Image Generation
AI image generators can provide quality images in seconds with minimum human input, albeit not as authentic as the graphic designs created by professional graphic designers. Get to know two AI marketing tools known for creating images based on queries.
Key Dall-E 2 Features
- Free AI image generator
- Available inpainting and outpainting features
- Supports Zapier, Google Forms, and more
- Fast AI image generation
DALL-E 2 is a free online platform powered by OpenAI, the same mind behind ChatGPT. It uses artificial intelligence to create images based on the text prompt entered by users. Providing a clear, descriptive command helps DALL-E 2 generate relevant images quickly. But, on some occasions, they are not of the best quality and are far from those created by professionals.
It, however, is free and requires users only to sign up for an OpeAI account. New accounts get 50 image generation credits and 15 more once a month, wherein a single image generation uses four credits.
Key Midjourney Features
- High-quality AI images
- Utilizes Discord Chat
- Upscalable images
- Editable images
Midjourney stands out from DALL-E 2 in two ways: by creating high-quality AI images and utilizing Discord to generate images. This artificial intelligence tool requires users to join the Midjourney Discord server to create, select, edit, and upscale AI images.
But unlike DALL-E 2, Midjourney requires a monthly or annual subscription. Those fortunate enough to join the free trial could create 25 images for free before needing to subscribe to a plan.
Best AI Tools for Content Creation
AI content creation tools provide new ways to produce and optimize content using information based on user commands. AI-generated content from the best AI tools for content creation is plagiarism-free. But fact-checking and proofreading the content is necessary to ensure the data gathered by the AI from the internet is accurate and reliable. Find out the benefits of using these two popular AI content creation tools.
Key Jasper Features
- Boss Mode available
- Jasper Chat
- Uses the GPT-3 model
- Built-in templates
Jasper is an AI marketing tool that generates human-sounding articles, social media posts, emails, and more using OpenAI’s GPT-3 model. Previously called Conversion.ai, Jasper has become a popular AI tool for creating articles and other types of content. But beyond its ability to put together words and ideas, it also generates AI images.
Key Copysmith Features
- Workflow management
- Third-party integration
- Bulk generation
- Built-in plagiarism detection
Copysmith is another widely used artificial intelligence tool and is one of the best Jarvis alternatives on the market. It focuses on improving workflow management and works with vital digital marketing apps, including Shopify, WooCommerce, and Google Ads.
Bulk generation is one of Copysmith’s winning features. It creates multiple content about the same subject, which is helpful for A/B testing. The built-in plagiarism checker, on the other hand, ensures that AI-generated content is original.
Best AI Tools for Social Media
A better alternative to using separate AI marketing tools is working on an all-in-one AI-powered platform. Check out these AI tools designed to make creating and monitoring ads and social media posts easier.
Key Predis Features
- Third-party integration
- Supports 18 languages
- Multi-platform content
- AI scheduling
Predis offers a holistic approach to AI social media marketing. It creates content, generates videos and images, schedules content, analyzes competitors, and researches hashtags.
Predis boasts a user base of over 140,000 from 30 countries. But this platform is not for free. A monthly or annual subscription plan is needed to use and unlock all its features.
Key AdCreative Features
- Connect to Facebook Ads and Google Ads
- Library of social media banner templates
- Supports 3 languages
- Social media ads analysis and insights
Producing social media ads that deliver conversions is essential. AdCreative generates professional-looking ads with effective and engaging content that target the right audiences.
Besides ad and social media creative generation, AdCreative also analyzes the performance of their generated ads and provides valuable data and insights to hit high conversion rates and improve click-through rates.
Limitations of Using AI Marketing Tools
Although AI marketing tools have become popular, they also have their limitations. AI algorithms depend on the data they gather from the internet, which means AI tools may use inaccurate or biased information.
Given that artificial intelligence is centered around machine learning, AI tools lack key human qualities, such as intuition and creativity. These tools may provide outputs in seconds but are repetitive and predictable. More importantly, most artificial intelligence tools come with a premium price.
It is, however, necessary to point out that AI marketing tools will help make task completion much faster. But now, they are still incomplete and far from replacing real humans. In the world of digital marketing, working with marketers with professional expertise remains the better option to take.
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Our team of experienced professionals here at Lumenvo is all set to provide tailored solutions to help businesses like yours achieve their growth objectives. Contact Lumenvo today and get started on your journey to business success.
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