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Monthly Website Maintenance
Strengthening Website Performance to Fuel US Compressor's Website Traffic Through Monthly Website Maintenance
US Compressor (USC) is a trusted supplier of genuine OEM parts and aftermarket spare parts for the compressed air industry. With exclusive access to more air compressor parts than any other online retailer, USC broke down territory restrictions by reducing lead time frustrations and making it easier for customers across the country to source quality parts at a fair price.
Challenges
Taking US Compressor’s vision to be the #1 in online service and selection for the compressed air market, ensuring the USC’s website performs optimally at all times is right so it can provide users with the best possible digital shopping experience. With this in mind, US Compressor teams up with Lumenvo for a strategic and cost-effective solution to help keep their website’s overall health top-notch.
Solutions
Lumenvo centered around improving US Compressor’s website performance that will not only help attract more users and boost SEO but also increase customer satisfaction and retention. That is why we provided a tactical and consistent monthly maintenance approach that included website backups, monthly security checks, website crawls, and more. Our solutions, in turn, provided a significant increase in overall user traffic, website user sessions, and decreased bounce rates from their organic traffic compared to the previous year’s numbers.
1. Website Backup
Lumenvo ensures no valuable information and data are lost during website updates by regularly backing up USC’s website files and database.
2. Security Checks
Protecting your website is one of the most important things to consider, especially if you have sensitive information stored on your website. To ensure USC’s website safety and security, we run monthly security checks, regular software updates, and security patches and apply fixes as we detect issues.
3. Website Crawl & Google Search Console
Broken links can frustrate customers, which often results in a decrease in organic leads and a negative effect on a website’s search ranking. Lumenvo conducts website crawls on US Compressor using Screaming Frog to check for different types of page errors
Aside from using a crawling app, we also check USC’s Google Search Console to discover potential issues before they affect the website.
4. Speed test checks
Website speed affects conversion rates as users tend to stay on fast-loading websites compared to slower sites. Each month, Lumenvo monitors and tests USC’s loading speed to ensure the site loads and functions at an optimal speed rate.
Results
Within the year of implementing core website maintenance strategies into its website, USC saw a major increase in user acquisition, behavior, and ecommerce conversion rates from their organic traffic YTD.
Improved Site Speed
Acquisition
Behavior Increase
Ecommerce Conversions
The increase in USC’s organic search results also generated a 75% increase in e-commerce conversion rate, a 79% increase in online transactions, and a 69% increase in revenue from organic traffic. We expect US Compressor’s growth to continue as Lumenvo carries out effective website maintenance strategies that drive actual results.
Need a Partner to Upkeep Your Website?
You don’t have to worry about keeping your website safe, well-maintained, and updated all by yourself. Whether you’re running a full-scale eCommerce website or just creating a new one, Lumenvo can take care of your website maintenance needs with established and effective strategies. Leave the technicals to us, so you can focus on more important matters, running your business.
We offer a full range of customizable website maintenance solutions from SEO, hosting, and website backups to security and updates. Visit our Website Maintenance support page, or contact us today.
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2856 Johnson Ferry Rd.
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Marietta, GA 30062 - help@lumenvo.com
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