An optimized Google Merchant Center feed is the core of any successful Google Shopping Ad. Maximizing Google Merchant Center attributes and ensuring completeness and accuracy of product information all help shape ads behavior, improve ad rank, and target higher-quality audiences. 

Lumenvo continuously highlights the importance of offering valuable product data to prospects and customers. Doing so, combined with better targeting, makes way for lesser ad spend and secures boosted sales and conversions. 

By regularly reviewing The Lab Depot’s Google Merchant Center data feed and identifying and working on required and supplemental attributes and product data, Lumenvo establishes a complete and up-to-date Google Shopping feed that helps position The Lab Depot ahead of its competitors and assists Google and shoppers in identifying products that meet search intent.  

Aside from optimizing Google Merchant Center-required attributes like Product Titles, Descriptions, and GTINs, Lumenvo takes advantage of supplemental attributes that most brands are unaware of and do not put much effort into. These attributes include Additional Image Links, Size, Color, Material, Product Details and Product Highlights. 

The Product Details attribute is used to provide technical specifications or additional product information not covered by available Google Merchant Center attributes. Aside from presenting prospects with easy-to-understand structured data, these details guide Google when returning individual products to prospects based on search queries.

Product Highlights, on the other hand, offer users a quick overview of your product’s most relevant features, showing all information that prospects would need to consider when looking for the right product.