Google MyBusiness Marketing

Targeting Maximum Search Visibility While Strengthening Brand Identity through Google MyBusiness

The Lab Depot showcases quality and brand-name equipment and supplies to a wide range of laboratories across North America. Carrying a comprehensive inventory of premium laboratory products from popular and leading manufacturers in the scientific market, The Lab Depot is committed to growing its online catalog and serving industries including biotechnology, pharmaceutical, industrial, academic, and governmental laboratories.

Challenges

Solutions​

Results

Challenges

Even with a highly functional and well-designed website, The Lab Depot was not spared by users searching Google if the company is legit. This question was even featured for some time in the People Also Ask box that appears relatively high on Google Search Results. To build stronger customer recognition and assert the company’s credibility, The Lab Depot requested Lumenvo to solidify its online presence on Google Search Results.

Solutions

Lumenvo wasted no time and took it as an opportunity to optimize their Google MyBusiness profile to fortify their online credibility and improve search visibility on relevant queries by prospects around the business’ location. 

Google MyBusiness is a fast and easy way to capture user- and customer- attention on Google Search Result Pages. It is a free service, often overlooked by businesses, offering many impressive opportunities to help engage with users searching for your company, products, and services, all while strengthening your business’ branding and digital presence. 

Lumenvo transformed The Lab Depot’s Google MyBusiness profile from a bare business listing on Google Search and Maps to a polished and powerful customer acquisition tool occupying a massive portion of Google’s Search Result Pages. 

Lumenvo enriches The Lab Depot’s profile by populating relevant sections in Google MyBusiness, displaying complete business and contact information, related images, the most popular times customers visit the place, and more. 

Fig 1. The Lab Depot Google MyBusiness Profile

Lumenvo also maximizes the different types of content that can be published on Google MyBusiness, including:

    1. Google Product Posts
      These posts showcase The Lab Depot’s best-selling products and categories. Publishing these lets users discover the business’ inventory upfront. Clicking on the products redirects them to the website.

    2. Google Offer Posts
      These posts give a quick overview of the company’s latest promotions, discounts, and clearance items
Fig 2. The Lab Depot Google MyBusiness Offer Posts Featuring the Latest Website Promotions

3. Google What’s New Posts
These posts highlight evergreen content, application guides, blogs, holiday greetings from The Lab Depot. These help in the company’s community building and customer engagement efforts. 

Fig 3. The Lab Depot’s Google MyBusiness What’s New Posts Featuring Informative Articles from the Company’s Resource Library

With quality business information all laid out, Lumenvo targets two things:

  1. Visibility and Ranking on Google Search Results
    Google’s algorithm considers the proximity of a business and the quality of data it provides. Having complete information signals Google to rank your business higher in local results. It translates to more visibility and can therefore lead to higher engagements with your business. 

     

  2. Standing Out from Competitors
    Showcasing informative content and timely updates reinforces a business’ authority and trustworthiness. It significantly helps push prospects to choose The Lab Depot over its competitors.

Results

After a few months of optimizations, the People Also Ask box on Google Search Results no longer displays the question asking if The Lab Depot is legit. It is a huge feat as it indicates that users are not questioning its online credibility. The Lab Depot’s profile now occupies a large chunk of the first page on Google Search Results, showing from top to bottom of the page. 

Its Google MyBusiness profile has also garnered the following stats in one quarter.

14K Customer Views

Fig 4. The Lab Depot’s Google MyBusiness Customer Views from April 27 to July 22, 2022

644 Customer Actions

Fig 5. The Lab Depot’s Google MyBusiness Customer Actions from April 27 to July 22, 2022.

3.12K Photo Views

Fig 6. The Lab Depot’s Google MyBusiness Photo Views from April 27 to July 22, 2022

Want to Transform Your Google MyBusiness Profile Into a Powerful Customer Acquisition Tool?

Strengthen your digital presence by occupying a massive portion of Google’s search result page. Lumenvo can help you stand out from competitors by keeping your profile fresh and taking advantage of Google MyBusiness features. 

Let us publish relevant company and product updates to capture user attention, increase user engagements, and drive more traffic to your website. Reach out to Lumenvo experts today to get started. 

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