Revamping Sterlitech’s Amazon Store With a Modern and Engaging Design

Design Updates

Revamping Sterlitech’s Amazon Store With a Modern and Engaging Design

Sterlitech is an active player in the digital arena. It leverages search engine optimization (SEO) and email marketing to establish an impactful online presence. It also taps into various selling platforms, such as its e-commerce website and Google Shopping, to generate continuous sales growth. In March 2022, Sterlitech expanded its market reach and started selling selected products on Amazon.

Goal

Challenges

Solutions

Goal

The mission was to modernize and align the design with the company’s website and branding, ensuring a seamless and satisfying shopping experience for its valued customers. The Sterlitech team also aimed to highlight laboratory vacuum pumps, which drive the highest sales for Sterlitech on Amazon.

Challenges

Although functional, Sterlitech’s Amazon Store had an outdated design and setup. It lacked engaging elements and looked incomplete, with missing product images and unorganized categories. Recognizing the crucial role of design in attracting leads and converting them to sales, the Sterlitech team took a proactive step and engaged Lumenvo to revamp its Amazon Store.

However, customizing the storefront proved challenging because of Amazon’s restricted layout elements. This limitation forced the Lumenvo team to think creatively to maximize the layout and design options. In addition, we needed to streamline their product categorization and ensure that the blocks and settings implemented on the desktop view are displayed perfectly on mobile devices.

Solutions

Our approach to redesigning Sterlitech’s Amazon Store focused on three segments: Menu, Homepage, and Category Pages. We ensured that even minor changes in calls to action and banner placement would enhance the overall look of the storefront and elevate the shopping experience, keeping existing and potential customers at the forefront of our design choices.

Homepage

To give life to the storefront and cover an extensive range of applications that Sterlitech products cater to, we featured photos of different applications in the banner down to the footer. We maximized Amazon’s clickable image blocks and incorporated CTA buttons into the images we uploaded to imply that the banners are clickable.

When crafting the homepage banners, we created a visual hierarchy to emphasize the most important elements and guide customer attention along the page:

Full-width banner for the high-priority products

Half-width banner for the product category alongside smaller banners for the subcategories

Half-width banner for the product category without subcategories alongside a product grid

All these banners bear Sterlitech’s brand colors and contribute to the visual appeal of the storefront. Even better, we used them to direct the users to the category pages, making navigation easier.

We also highlighted the best-selling vacuum pump models through a large banner below the menu, and we established Sterlitech’s credibility and authority by adding “Empowering Industries Through Advanced Filtration For Over 20 Years” to the homepage’s footer banner.

Category Pages

We picked the most suitable layouts available in the Amazon Store Builder to present and segment the products in each category without compromising the page’s overall layout. Moreover, we used various layout sections to make the composition more dynamic, ensuring it remains engaging and avoids monotony.

Below are some of the techniques we applied when building the category pages:

To highlight the top picks or bestsellers on the Lab Vacuum Pumps page, we opted for a single Product Grid layout. This layout enabled us to present the products, even those currently unavailable. Through the filter functionality, users can show or hide the products based on stock availability, providing added convenience and flexibility.

For categories with only one to three products, we chose the Product layout. This layout block allowed us to display the products’ high star ratings while offering a visual contrast from other layouts featured on the same page.

In cases where categories have many products without any subcategories, our solution was to present all the products organized using the Product Grid layout. This layout option organizes all products within a category and gives customers a comprehensive view in one glance, helping them make purchasing decisions easier and faster.

A+ Content

What is A+ Content?

A+ Content is a feature exclusively available to registered brand owners on Amazon. It allows brand owners to use rich content, such as enhanced product images, and customize text placements to highlight their brands and products and encourage repeat purchases.

In the case of Sterlitech’s Amazon Store, we strategically selected appropriate modules to showcase the product’s key features and specifications and provide customers with as much information as possible. We used professional-quality, high-resolution images, maximized the space effectively, and ensured the text was readable on mobile devices.

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Design Updates