Social Media Management

Establishing Social Media Omnipresence with Bulletproof Branding and Results-Driven Campaigns

SimPure is a sub-brand of Membrane Solutions Inc., committed to providing customers with high-quality air purification systems and versatile water filtration systems for indoor and outdoor use. Specializing in filtration and purification technologies, SimPure continuously innovates smart, user-friendly, and functional water and air purifiers to promote health and wellness among its users around the globe. 

Challenges

Solutions​

Results

Challenges

Albeit having thousands of social media followers, SimPure struggled with keeping its social profiles up-to-date, leading to several missed online opportunities. Aside from being inactive, SimPure’s old posts lacked brand identity. The absence of it negatively impacts the business’ legitimacy and leads to decreased trust and recognition from social media users and followers. To address all these concerns, SimPure reached out to Lumenvo for Social Media Marketing services which include social media planning and management as well as targeted social media campaigns. Lumenvo was tasked to help manage, optimize, and grow its social media accounts.  

Solutions

One of the first things that were prioritized for SimPure by Lumenvo was to solidify the brand’s visual identity. To set a clear division between SimPure and its sister brand, MSPure, Lumenvo established SimPure’s color palette with primary and secondary colors to be used exclusively for the brand’s social media marketing assets. 

Fig 1. SimPure Branded Color Palette

Lumenvo also conceptualized and worked on content pillars for SimPure’s social media posts. Part of these are helpful and community-building posts such as brand-templated FAQs, Customer Reviews, and Did You Know posts that aim to impart knowledge and connect with SimPure’s followers.

Some of the branded templates Lumenvo created for SimPure are: 

Fig 2. SimPure Insights Template for Did You Know posts
Fig 3. SimPure Savvy Template for FAQs
Fig 4. SimPure Customer Reviews Template

SimPure raised that it also wants to focus on introducing its products and brands to its followers. With this, Lumenvo includes a good combination of product highlights, promos, and brand USP posts in SimPure’s monthly social media calendar.

Here are some examples:

Fig 5. SimPure Product Promo Post
Fig 6. SimPure Product Highlight Post
Fig 7. SimPure USP 24/7 Customer Service

To boost follower engagements, Lumenvo managed several giveaway campaigns for SimPure. Aside from publishing reminder and thank you posts, evaluating participants, and picking out winners, Lumenvo actively responds to follower replies and messages.

Fig 8. Water Filter Pitcher Giveaway Thank You Post
Fig 9. Love is in the Water Giveaway Winner Announcement

Lumenvo monitored results after its first month of handling SimPure’s social media accounts and adjusted its strategy to suit the brand’s goal of gaining more followers. Lumenvo’s evaluation included identifying the best times to post for the brand and the types of posts that receive a lot of engagements.

The updated social media strategy focused on publishing more valuable and evergreen content and entertaining posts.

Some samples include:

Fig 10. SimPure infographics on The Most Common Drinking Water Contaminants
Fig 11. SimPure’s Quick Guide on Replacing Air Purifier Filters
Fig 12. Social Media Holiday Greeting Featuring SimPure’s Water Filter Straws
Fig 13. Customized SimPure Spotify Playlist for Followers

To minimize page or account unfollows, Lumenvo ensures that followers do not experience content fatigue. It is done by posting only 3 to 4 times per week, with a good mixture of product highlights and evergreen content.

Results

In three months, SimPure’s Facebook reach grew by 71.2%, Facebook page visits by 7.2%, and  Facebook likes and follows by 3.8% compared to the previous periods. 

Fig 14. Facebook Page Reach Growth from January to March 2022
Fig 15. Facebook Page Visits Growth from January to March 2022
Fig 16. Facebook Likes and Follows Growth from January to March 2022

SimPure’s Instagram account also showed exponential growth since Lumenvo started managing it. In seven months, its Instagram reach grew by 147.3% and Instagram profile visits increased by 280.2%.

Fig. 17 Instagram Reach Growth from December 2021 to July 2022
Fig 18. Instagram Profile Visits Growth from December 2021 to July 2022

With Lumenvo’s customized social media content strategy and management focused on not just boosting account reach and engagements, SimPure has built its identity as seen throughout all its social channels, solidifying visual branding and strengthening brand communication and recognition.

Too Busy for Social Media Marketing? Leave it to Lumenvo. 

No need to stress in executing your content calendar. Our team of creatives can plan your monthly social media posts, draft engaging content, design eye-catching images, and publish these at the right time to reach your best audience. Lumenvo will ensure your branding is on-point and your messages are sent out clearly to grow your followers, engagements, and conversions.   

Time to get social now. Talk to Lumenvo experts today to get started. 

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