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Google Ads Performance Max Increases Conversions By 152% in 10 Weeks
SimPure is a sub-brand of Membrane Solutions, Inc., dedicated to delivering high-quality air purifiers and water filters for indoor and outdoor use. Specializing in filtration and purification technologies, SimPure continuously innovates smart and user-friendly water and air purifiers to promote health and wellness among its users around the globe.
Opportunity
SimPure wants to get its Google Ads efforts and strategies back on track. With complete product data, supporting product videos, and their soon-to-be-launched redesigned website, SimPure poses potential in diving into Google Ads’ Performance Max campaign as recommended by Lumenvo.
A Little Backstory
SimPure had an active Search Campaign before Lumenvo stepped in in January 2022. Their previous marketing agency created and maintained the Search Campaign from January 2021 until June 2021. SimPure reactivated the campaign in October 2021. However, it was not looked after until they simultaneously asked Lumenvo to optimize it in January 2022 as we worked on their Performance Max campaign.
For measurement purposes, the Search Campaign’s performance is compared with Lumenvo’s Performance Max campaign in these periods:
VS
Solutions
Performance Max is a goal-based campaign type that gives access to all Google Ads inventory from a single campaign. It complements keyword-based Search campaigns to help find more converting customers across the whole Google network, including Google Shopping, YouTube, Display, Search, Discover, Gmail, and Maps.
Key difference between the Performance Max campaign and all other Google Ads campaigns is its combination of artificial intelligence (AI) and automation that engages machine learning to bring relevant ads to SimPure’s potential customers at the best possible cost.
After looking at SimPure’s content, from product specifications to videos, and their standing on Google Ads, and considering their Google Ads account is not new, Lumenvo recommended the Performance Max campaign. It optimizes the ads on all Google channels and inventory based on what the customer is looking for.
SPOILER ALERT: The Performance Max campaign has set new performance standards for SimPure’s Google Ads efforts and strategies!
Results
PMax Campaign’s wins over the Search Campaign as shown in Google Ads:
+
Impressions
+
%
Clicks
+
%
Conversions
+
%
Purchase
-
%
Average Cost
PMax Campaign’s Avg. Cost:
$0.44
-
%
Average CPC
PMax Campaign’s Avg. CPC:
$0.55
+
%
Average Cost
PMax Campaign’s Conversion Value:
$11,420.92
PMax Campaign’s wins over the Search Campaign as shown in Google Analytics:
+
%
Users
+
%
New Users
+
%
Transactions
+
%
Revenue
Lumenvo has one big secret that made the PMax campaign successful. However, like the top secret recipes out there, we can’t simply give it away!
Want to know if Google Ads’ Performance Max Campaign
will work for you?
Lumenvo gives a free Google Ads account assessment to learn the campaign types worth investing in, potentially yielding a high return on ad spend (ROAS).
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