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Brand Identity
A Branding Story: The Relaunch of a Digital Marketing Agency
After launching countless online marketing campaigns, design, website, and data entry projects and dealing with the changes in the company policies, our team decided that it is time to reposition our brand, invest in growth, and improve the brand’s competitiveness. That is how the story of Lumenvo’s branding started.
Successful brands deserve a name and a logo with a striking origin that inspired the development of Lumenvo’s name and logo. Our visual brand identity focuses on the core services our team proudly delivers to our clients in different industries and the new team collaborative approach as part of the modified company policies.
The Name
David, our company president, encouraged each employee to come up with at least two company names and present them to the team over a conference call. The top five company names that got the most votes received a prize to make it more fun and exciting! Our clients also selected the best company name out of the five choices, which helped our team choose the final company name. The collaborative effort applied to this selection process strongly reflects the changes in our digital marketing agency.
The name Lumenvo was derived from the conceptual phrase “illuminating evolutionary ideas” in connection with the ever-evolving digital marketing methods and strategies we succeed in. Apart from digital marketing, our other services aim to illuminate strategic and practical solutions to help our clients achieve their business goals and grow. With the collaboration of highly skilled digital marketing, design, and web development professionals, we can evolve our ideas through constant research, analysis, testing, and implementation.
The Logo
Our marketing and design teams spent weeks coming up with as many logo design studies as possible and considering David’s idea to bring the concept of a light bulb into play. The top three logo designs that best reflected the inspiration for our new name were presented by the Design Team on another conference call with the entire staff. Feedback was submitted anonymously and privately and considered in finalizing the logo.
The logo design was curated based on the following elements revolving around our digital marketing agency’s services, principles, and values:
Design Concept
Mark Origin
Color Palette
Typography
Iconography
Primary Logo
The Identity
Does your brand need a better logo and other brand identity collaterals?
Whether your goal is to build a new business or rebrand your company, our team can create a name, logo, and brand collateral to get your show on the road with guaranteed strong branding.
About
Lumenvo elevates your business through cost-effective, superior-quality digital services that value the human connection in today’s digital world.
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Contact
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2856 Johnson Ferry Rd.
Suite 250
Marietta, GA 30062 - help@lumenvo.com
- (678) 856-3297
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