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The Ultimate Checklist to Meet Google and Yahoo’s New Email Sender Requirements in 2024
Remember to update to prevent your emails from landing in spam.
Google and Yahoo recently introduced the updated guidelines for email senders, which are set to take effect in February 2024. These changes will specifically affect bulk senders or those who send more than 5,000 emails daily.
Making the necessary adjustments is imperative to the success of your email marketing strategy. We’ve compiled a checklist highlighting all essential steps to help you align with Google and Yahoo’s new email sender requirements.
1. Avoid spam complaints.
Spam complaints are something even legitimate senders receive. However, reducing these complaints is vital to maintaining good email deliverability. Not only does it enhance your email sender reputation, but it also establishes your legitimacy.
To keep spam complaints low, implement a double opt-in system and regularly purge your email lists of disengaged and inactive addresses. Another proactive strategy to prevent recipients from marking your messages as spam is to craft emails with valuable and relevant content.
2. Use email addresses with your website domain name.
Improve your email deliverability by replacing Gmail or Yahoo email addresses in the “from” address with email addresses associated with your website domain. By making this change, your business appears more professional, and the chances of spam complaints are low.
For newer brands yet to acquire their domain, it’s imperative to do so before February 2024. Otherwise, you will be unable to implement the recommended steps for bulk senders, leading to potential deliverability challenges.
3. Establish a branded sending domain.
A branded or dedicated sending domain shows your emails come from your brand. Instead of seeing sending domain information with “via mailchimpapp.net,” “via kalviyomail.com,” or “via gmail.mcsv.net,” your brand name appears in the sender information, making your email look professional.
Setting up a branded sending domain is among the best practices. After all, besides protecting your business emails, a branded sending domain is instrumental in increasing deliverability, engagement, and open rates.
However, despite its numerous advantages, only some businesses have established a branded sending domain. With the latest email sender requirements, properly configuring it will ensure your Google and Yahoo recipients will receive your emails in their inboxes.
For everyone recently enabling their dedicated sending domain, gradually warm up your sending infrastructure for two to four weeks. This step will assure you a smooth transition and optimal performance.
4. Set up a DMARC policy.
DMARC, or Domain-based Message Authentication Reporting and Conformance, is an email security protocol. It shields your domain from spoofing and phishing attempts by ensuring that emails come from legitimate sources.
If you’ve already configured your DMARC policy, check whether you have an existing rua tag. If not, set it up with a valid email address where you can receive DMARC reports. The format for your DMARC record should look like this example:
v=DMARC1; p=none; rua=mailto:dmarc-reports@mydomain.com
Remember that while Google and Yahoo currently don’t require the setup of a rua tag, doing so is preferable as it might become necessary in the future.
Need assistance? Refer to our guide on setting up a DMARC policy.
5. Make your “from” address in line with your branded domain.
Your friendly “from” address should align with the root domain in your branded sending domain. For example, your “from” address should be hello@lumenvo.com if the branded sending domain is send.lumenvo.com and your root domain is lumenvo.com.
Also, avoid using your sending subdomain in your “from” address. Following our example, never send out emails from hello@send.lumenvo.com. To ensure alignment, remember to review all friendly “from” addresses.
6. Make unsubscribing easier and faster.
Google and Yahoo want their users to unsubscribe from emails effortlessly. When the new requirements take effect, always include an unsubscribe link in your emails.
Consider using a font color that stands out from the background and place the link at the beginning or end of your emails to enhance its visibility. Keep in mind that making it easily accessible is crucial. If recipients can’t find the unsubscribe link, they might mark your email as spam and harm your email deliverability.
Use this checklist outlining the necessary steps to comply with the latest sender requirements from Google and Yahoo. Adhere to the new guidelines for successful email communication.
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