How to Spice Up Your Social Media Game

Explore sure ways to spice up your social media game and boost your reach, engagements, and followers on Facebook, Instagram, Twitter, etc.

A well-planned and executed social media strategy can do wonders for your inbound marketing funnel. It helps boost brand awareness, establishes the connection to your audience, and revs up your customers’ buying journey. That’s how powerful social media marketing is.

But as the cliche goes, with great power comes great responsibility, and that responsibility is to constantly keep your social media campaigns oozing with fresh ideas and creative, engaging content.

Unfortunately, even the best digital marketers can hit a stump and succumb to creative block. Worry not, because we’ve listed here useful and effective ways to spice up your social media game. Sit back, relax, and learn how you can add colors and flavor to your social media campaigns without breaking a sweat.

Share Memes and GIFs

Memes are humorous images, videos, or texts that are widely shared on social media and normally altered to provide context. GIFs, on the other hand, are a series of images or videos without sound playing on loop. When it comes to social media marketing, memes and GIFs are your new best friends, so never think twice about using them.

Memes and GIFs are great tools to capture your audience’s attention and spark engagement. A popular meme can directly target specific buyer’s personas and drive conversions to your brand. But like all other campaigns, you should use memes and GIFs appropriately.

Choosing the right memes and GIFs is crucial. Don’t just use one because it makes you laugh. Go with popular memes and GIFs that are perfect for the types of consumers your brand wants to reach. At the same time, make the most of the trending memes because they may no longer be as effective as they were after their peak. Alternatively, feel free to always create your memes and GIFs.

Create Spotify Playlists

It’s incredible how a digital music streaming service like Spotify has become an online marketing tool. If you haven’t used it as one, then this is your sign.

Spotify has more than 400 million monthly active users worldwide as of June 2022 and over four billion user-curated playlists. As a brand, you can sign up for a Spotify account and create playlists that you can share with users on Spotify and on your social media accounts.

Spotify playlists add a new dimension to your strategy. They help amplify your branding and bring your brand closer to your target audience. An athletic apparel brand, for example, can create a workout playlist that they can play in their physical stores and share with their customers through a social media post.

Run Polls

Social media polls not only create engagements, but also serve as an easy way to generate leads, get feedback, and gain insights into your audience’s preferences. By simply asking which of the two products your followers prefer, you can get an idea which items are fit for the giveaway promotion you’re planning to launch.

You have different ways to create polls on social media. For Facebook, your audience can answer your polls by reacting with the emoji that corresponds to their choice. For Twitter, you can simply utilize its poll feature. As for Instagram, you can ask questions in your story. Play around with these types of posts and see which one works best for your brand.

Feature Puzzles and Games

Mixing classic word games and puzzles in your social media posts requires less effort and resources compared to creating infographics or videos. A Boggle-inspired word game that appears on your audience’s Facebook feed has a good chance of catching their attention and may even prompt them to play the game.

You can take this further by incorporating popular TV game shows that your target audience knows. Wheel of Fortune, Jeopardy, and Family Feud are household names but are more suitable to Western audiences than to Asian audiences.

Experiment with different kinds of games and check the analytics if they enjoy forming a word from a pile of letters rather than completing a maze or a puzzle. Once you discover which games are a hit among your followers, continue incorporating them more frequently with your social media strategy. But make sure to regularly introduce new games to assess how you can further increase your brand’s social media reach and engagement.

Add Pop Culture References

When the Netflix series Squid Game became a global hit, many brands were quick to ride on its fame. There were ad campaigns, endorsement deals, and of course social media posts pertaining to the South Korean series made for Netflix. Some notable Squid Game-inspired posts were from Pepsi and Heineken, both of which amassed tens and thousands of likes on Instagram.

You would want to add pop culture references to your social media marketing because they are effective in increasing your brand awareness. They also give your brand a personality. More importantly, they help you understand your audience better and bring your brand closer to your target market.

Pop culture references are everywhere on social media. They are in memes, video clips, quotes, and images. If pop culture references are still non-existent in your social media marketing strategy, then now is the time to leverage them.

To start, check the trending topics, track social issues, and monitor current events to find pop culture references that can spice up your social media game. Just make sure to choose carefully because you would want to stay away from distasteful events like Will Smith’s Oscars slap.

These social media marketing ideas should help you create fun, fresh content for your social media campaigns. Use all the different options and see which works best for you and your audience.

If you need help developing a social media strategy for your brand, feel free to contact us. Our social media marketers will help you reach new numbers on Facebook, LinkedIn, Instagram, and Twitter.